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  1. Username Protected
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    Flight Global: Embraer punches up in business aviation

    So where does Embraer go now in terms of its product journey? While the Legacy 600 and Lineage 1000 were the regional and military aircraft manufacturer’s route into business aviation in the noughties, the company’s focus has since shifted to smaller gauge types. Will it eventually try to compete with Bombardier, Dassault and Gulfstream in the long-range, large-cabin segments?

    “We’re not a me-too player,” Amalfitano insists. “Everything you have seen Embraer do has been disruptive, so when you see us going somewhere it’s going to be a disruptive product.” While he does not rule out a larger aircraft at some point, he says Embraer would only enter that space if it could deliver “something completely new to the marketplace”.

    Instead, he hints, Embraer’s focus is likely to be at the “bottom of the market, where there is more activity”. Embraer’s investment in urban air mobility (UAM), through its Eve spin-off, gives the company “an opportunity to start all over”, he says. Eve – which remains 90% owned by Embraer after a share flotation – is developing a four-person electric vertical take-off and landing platform.
    https://www.flightglobal.com/ebace-2...4ZQV8.linkedin
  2. Username Protected
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    Embraer is using the word "disruptive" to enter the new market, but it could be more "disruptive" by improving even more the actual products, like Phenom 300. I know the 300E had some improvements already, but they can make it even better.

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